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Research papers

Sensory segmentation, optimization and reverse engineering

This paper shows how consumer research links the fragrance developer with the consumer in a manner which produces both databases for understanding consumers, and consumer-driven direction for fragrance development. The approach follows procedures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Howard R. Moskowitz, James Barash
Company: Moskowitz Jacobs Inc.
December 1, 1996
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Citation

Moskowitz and Barash (1996a, December 01). Sensory segmentation, optimization and reverse engineering. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sensory-segmentation-optimization-and-reverse-engineering